Lazrbeam Resources
The operating manual for growing CPG brands.
Practical guides on retail distribution, trade spend, chargebacks, and getting into the accounts that matter.
All Articles
How to Get Into UNFI and KeHE: A Realistic Guide for Growing CPG Brands
Getting into UNFI or KeHE can unlock national distribution — but the process is more complex than most brands expect. Here's what it actually takes, what it costs, and how to approach it strategically.
How to Optimize Trade Spend Without Killing Your Margins
Trade spend is the biggest line item most CPG brands don't fully control. Here's how midsize brands can optimize promotional investment, reduce waste, and protect margins at scale.
How to Reduce Retail Chargebacks from Walmart, Kroger, and Target
Retail chargebacks are quietly draining CPG margins. Here's how midsize brands can reduce deductions from Walmart, Kroger, and Target — and protect revenue at scale.
Ready to connect with the right buyers?
Lazrbeam connects growing CPG brands with retail buyers and distributors that fit your stage and category.