Lazrbeam Resources
The operating manual for growing CPG brands.
Practical guides on retail distribution, trade spend, chargebacks, and getting into the accounts that matter.
All Articles
Do I Need a Food Broker? (When to Hire One, When to Skip It)
The honest breakdown of what brokers actually do, what they charge, and when you're better off doing your own outreach.
What Margins Do I Need Before Going Into Retail?
The wholesale pricing math that kills most CPG brands. How to work backwards from MSRP and know if your product can survive the retail cost stack.
Should I Do DTC or Retail First?
The honest answer depends on your margins, your category, and how much cash you have. Here's how to decide.
How to Write a Sell Sheet That Retail Buyers Actually Respond To
Most sell sheets are terrible. Here's what buyers want to see and what to leave off.
How to Get Your Product Into Your First 10 Retail Stores (Without a Distributor)
The step-by-step playbook for going from zero retail presence to 10 stores using direct store delivery and hustle.
Why Pitching Whole Foods First Is (Almost Always) the Wrong Move
National retailers look like the dream. But for most emerging CPG brands, going there first is the fastest way to stall out. Here's what to do instead.
The Best CPG Retail Buyer Databases in 2026 (Compared)
A breakdown of where CPG brands can find verified retail buyer contacts, what each option actually delivers, and what it costs.
How to Find Retail Buyer Email Addresses (Without Wasting Months on LinkedIn)
The actual methods CPG brands use to get verified buyer contacts at Whole Foods, Kroger, Target, and more.
Lazrbeam vs RangeMe: Which One Actually Helps You Get Into Retail?
RangeMe lets buyers find you. Lazrbeam lets you find buyers. Here's how to decide which one you need.
RangeMe Alternatives for CPG Brands in 2026
If RangeMe isn't getting you in front of buyers, here are the tools and strategies that will.
Broker vs. Distributor: Which Does Your CPG Brand Actually Need?
Brokers and distributors play very different roles in CPG distribution — and confusing the two is an expensive mistake. Here's how to decide which your brand needs, and when.
How to Get Into UNFI and KeHE: A Realistic Guide for Growing CPG Brands
Getting into UNFI or KeHE can unlock national distribution — but the process is more complex than most brands expect. Here's what it actually takes, what it costs, and how to approach it strategically.
How to Optimize Trade Spend Without Killing Your Margins
Trade spend is the biggest line item most CPG brands don't fully control. Here's how midsize brands can optimize promotional investment, reduce waste, and protect margins at scale.
How to Reduce Retail Chargebacks from Walmart, Kroger, and Target
Retail chargebacks are quietly draining CPG margins. Here's how midsize brands can reduce deductions from Walmart, Kroger, and Target — and protect revenue at scale.
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