Most B2B databases will find you a “buyer at Kroger.” Lazrbeam finds you the buyer for your category at Kroger. There’s a difference.
Buyer titles vary by chain. The person buying Better-For-You Snacks at Kroger has a different title than their equivalent at Sprouts, Whole Foods, or Target. Search “buyer at Kroger” in Apollo and you’ll get hundreds of results — logistics coordinators, senior merchants, category analysts, and the actual person you need, all mixed together.
Lazrbeam normalizes CPG buyer titles across every major chain. Filter by retailer, category, and region. Get the specific person who has budget authority in your category — not a list to sort through.
Filter UI screenshot
“Sprouts — Natural Snacks — Southwest” returns the buyer, not a list.
Buyer role changes · new store openings · category expansions
Buyers aren’t always in buying mode. Category reviews happen on a schedule. A buyer who just changed roles at a new chain has open sets to fill and is actively looking for brands. A buyer who just closed their reset window won’t respond to anyone for three months.
Lazrbeam will surface buyer signals — role changes, new store openings, category expansions — so your outreach lands when it has a real shot, not when it goes straight to the ignore pile.
Cold email to retail buyers gets ignored — not because buyers don’t read email, but because most brand outreach is generic. “We’d love to get our product on your shelves” lands in the same folder as the other forty emails that said the same thing this week.
Lazrbeam generates a pitch draft specific to the buyer’s chain, category, and what’s actually growing in their department. You’re not starting from a blank page. You’re starting from something relevant.
Edit it, personalize it, send it. The draft is a starting point, not a script.
Pitch draft screenshot
Buyer-specific email draft generated from chain + category
Verified contact record
Email · direct phone · LinkedIn — continuously updated
Static buyer lists go stale fast. Buyers change roles. Chains restructure categories. A list you bought six months ago is already wrong in ways you can’t see.
Lazrbeam continuously updates contact data — so when you pull a buyer’s email, you’re not getting a contact from 2022 hoping it still works.
If you unlock a contact and it bounces, tell us. We’ll fix it.
Start with 3 free buyer unlocks — no credit card required.
Start free — 3 buyer unlocks included